40 Below
Website Design & Development


Launch Date
September 29, 2015

40 Below

Client Brief

40 Below is an anthology of poetry, short stories and creative non-fiction centred on the theme of winter in Alberta, edited and compiled by Jason Lee Norman through his imprint, Wufniks Press. The first volume was released in stores in November of 2013. For the release of the second volume in November of 2015, we updated the website using the Divi theme from Elegant Themes as a base.

Project Scope

Implement and customize the Divi theme from Elegant themes. Install and configure WooCommerce for selling books online. Integrate aspects of social media such as YouTube Videos, Twitter and Facebook.

Technical Specs

  • WordPress
  • Divi Theme from Elegant Themes (with some custom tweaks)
  • WooCommerce plug-in to support online selling
  • Disqus plug-in to support comments and discussion
  • Smart YouTube Pro to support mobile-responsive embedded YouTube videos
  • Social plug-in to support social media broadcasting