Website Design & Development


Launch Date
September 20, 2014


Client Brief

FLURT is a magazine you’ve never seen before. They don’t use Photoshop or engage in celebrity gossip, but rather promote body diversity and talk about social responsibility. Their goal is to rewrite mainstream media for young people by young people through having a print magazine on stands around the world, a digital magazine available online, and a steady stream of fresh and engaging website content.

Project Scope

FLURT first came to me in the spring of 2012 looking to transition from Blogger to WordPress. I imported existing Blogger content into WordPress and created a custom WordPress theme for multi-author magazine-style blogging with social media integration, and plugins for popular/related content and YouTube videos. In the fall of 2014, we relaunched the site with a new design concept and responsive custom theme that includes support for high-volume publishing with multiple contributing authors, paid digital downloads, and advertising management.

Technical Specs

  • WordPress
  • Bootstrap Development Framework
  • AdRotate plug-in to support paid advertising management
  • CoAuthors Plus plug-in to support multiple contributing authors curated by website admin
  • Contact Form 7 plug-in to support customized contact form submissions for potential authors and volunteers
  • Contextual Related Posts plug-in to support similar content links on individual website articles
  • Disqus plug-in to support comments and discussion
  • NextGEN Gallery plug-in to support photo albums
  • Paid Downloads plug-in to support payment for digital magazine
  • Smart YouTube Pro plug-in to support responsive sizing of embedded YouTube content
  • Types plug-in to support additional profile fields for Users and Guest Authors, as well as custom post type for digital magazine library
  • WordPress Popular Posts plug-in to support “Hot Topics” featured content